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Privacy Policy

What information do we collect?

We collect information from you when you register on our site or fill out a form. When registering on our site, as appropriate, you may be asked to enter your name or e-mail address. You may, however, visit our site anonymously.


For what do we use your information? 

Any of the information we collect from you may be used in the following way.  The list below, however, is not exhaustive:

  • To personalize your experience (your  information helps us to better respond to your individual needs);

  • To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you);

  • To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs);

  • To process transactions. Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the service requested by the customer;

  • To send a periodic email (the email address you provide may be used to send you information and updates and, in addition, to receiving occasional company news, updates, related product or service information, etc.); or

  • To administer a contest, promotion, survey or other site feature.  Occasionally, you may be asked to complete surveys. RooT Fx may analyze information submitted via your account as part of descriptive (demographic) studies and reports. In such cases, all personally-identifying information will be removed.


How do we protect your information?

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a lock icon in the address bar and looking for "https" at the beginning of the address of the Web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.


Do we use cookies?

Yes, we use cookies to enable you to move around the site or to provide certain basic features or to enhance the performance of the website by storing your preferences, for example. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site. We do not sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect others or our rights, property, or safety. However, non-personally identifiable visitor information, such as aggregated demographic information, may be shared with our partners and advertisers or other parties to optimize the user experience. This is not linked to any personal information that can identify any individual person.


Third-party links

Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. Accordingly, we have no responsibility or liability for the content and activities of these linked sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites. 


Online Privacy Policy Only

This online privacy policy applies only to information collected through our website and not to information collected offline.

Terms and Conditions

Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website at


Your Consent

By using our site you consent to our privacy policy.


Changes to our Privacy Policy

As state and federal laws change, and as we add new features to our Web site, RooT Fx may periodically revise this Privacy and Security Policy. Any revision of this policy will apply to all information we already have about you at the time of the change and any personal information that is gathered about you after this time. This policy was last modified on October 8, 2019. If there are any questions regarding this Privacy Policy you may contact us using the information below:


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